Digital Marketing & Web Consulting

I have been working in the digital space for 25 years as a content strategist, developer, and consultant. I have worked in a wide range of roles and industries includingh gaming, education, and software development. My current interests lie primarily in helping non-profit organizations streamline their digital workflows, leveraging as much open source and non-corporate technology as possible.

I have experience with a large number of niche-specific "all in one" tools as well as in individual services ranging from Marketo to WordPress to MailChimp and many others. I excel at matching organizations to stacks which appropriately fit their problems. I am not a advocate of one particular tool or stack.

My approach is tailored to what your organization needs. For some clients, a simple file cleanup is sufficient. For others, a comprehensive organizational overhaul with a new CRM or other services makes more sense. I measure success by the strength of your reputation and the efficiency of our solution. When your reputation thrives through the most direct path forward, we both win.

Services

Website Rescue & Optimization

Websites can be very tricky to manage over time, and an org can often lose sight of basics. I have been a web developer for over 25 years. I can clean up the dark corners of your website and get you into a better content workflow.

Email & Newsletter System Cleanup

For most non-profits, newsletters/eblasts are a critical point of communication and coordination. Often the tooling and templates for email can be hard to work with. This can result in inconsistencies and performance issues with your newsletter. I can help inform both the content and the technical components of your email system and get you into a place of greater confidence with your outbound communications.

Digital Infrastructure Audit & Cleanup

A lot of figuring out how to improve your organization lies in the tedious but necessary act of cleaning up organically developed processes and procedures. I will clean up your digital accounts and help you to develop a plan for future success with them.

Digital Asset Organization

Volunteer organizations in particular can have trouble wrangling digital assets over time to get best use from them. Coordinating photo collection and storage from events, archiving past design efforts, and managing marketing materials can all be very daunting. Also if these activities are handled properly, they can lead to cost savings, higher levels of engagement, and better outcomes overall. Often all that is actually needed is having a plan to account for these files ahead of time, and I can help your org to start developing awareness of how and when to take these steps.

Training

No set of improvements is worth anything unless they can be documented and implemented, and the most critical part of any implementation is training. Training employees and volunteers how to use your digital tools is a critical component of systems change. I have had several clients who, after an assessment and discussion, have realized that all they actually need is training and that their systems are perfectly adequate.

Agency Relationship Management

Good agencies can be a huge boost to your org at certain stages of growth. I have been working with third party agencies for several decades. I am very good at helping to facilitate communication and give honest assessments on agency work.

Resource Network Coordination

While I focus on digital systems and processes, I maintain relationships with trusted specialists in accounting, design, development, and other technical areas. When your needs extend beyond my expertise, I can help identify and coordinate with the right professionals, ensuring you get quality work without the overhead of finding and vetting contractors yourself.

Case Studies

Marketing Analytics Optimization

Dynamic Signal San Bruno, CA
Load time reduction
14s → 2.5s
Conversion rate
100% increase
Time on page
2x improvement
Organic traffic
45% growth

At Dynamic Signal, I inherited a bloated WordPress installation that had accumulated technical debt through multiple agency handoffs. We had no source control, no analytics, and no strategy.

I rebuilt the theme using modern practices, eliminated unnecessary front-end plugins, and implemented version control. My team then worked with our stakeholders to identify key performance indicators that actually mattered to the business. By focusing our optimization efforts on these core metrics rather than trying to improve everything at once, we were able to demonstrate clear ROI.

The result was not just technical improvement but a shift in how the organization approached web analytics. The marketing team was able to make data-driven decisions without getting lost in excessive metrics, leading to more effective campaigns and better resource allocation.

Technical Leadership & Debt Reduction

Contentstack San Diego, CA
Codebase reduction
50%
Development speed
200% faster
Team size
6 junior developers
Project completion rate
3x improvement

At Contentstack, I was tasked with improving the output of a junior development team in Mumbai while overhauling the site development process. The stack we worked with was the company's core product - an enterprise headless CMS in combination with Gatsby.

I used several different approaches to working with this team, including pair programming, general presentations on best practices, and regular one on ones.

A lot of what was needed here was context; when working with teams in multiple time zones, it is easy to lose the overall goals of a project. By regularly meeting with stakeholders and team members, I made sure that each individual understood their role and the role of the team as a whole. This allowed the team to move with greater agility and to feel more confident when making decisions on their own. The result was a significantly leaner codebase, and more activated productive employees.

Healthcare AI Innovation & Open Source Advocacy

HIE of One Arlington, MA
Development timeframe
6 months part-time
Core deliverable
Application Development
Additional Deliverables
Website redesign, Social media presence
Tech stack
Vue.js, AI Integration

At HIE of One, I contributed to an open source healthcare initiative focused on patient data sovereignty and AI integration.

I developed a one page application called MAIA or Medical AI Assistant. MAIA ia a Vue.js application demonstrating how patient-controlled health records can safely leverage AI capabilities while maintaining privacy and regulatory compliance. The app serves as a proof of concept for healthcare providers considering open source alternatives to traditional EHR systems. Alongside this development work, I rebuilt the organization's website with new messaging that helped to articulate the technical and ethical foundations of the project.

While still in its early stages, the project has attracted interest from healthcare researchers in both the US and India.

Enterprise Content Strategy Transformation

2K Games Novato, CA
Systems consolidated
5 → 1
Languages supported
12
Annual content updates
3,000+
Cost reduction
60%

At 2K Games, I led the transition from agency-dependent web properties to a unified, in-house content management system. The challenge was maintaining high-quality content across multiple game franchises while supporting global localization needs.

By implementing a headless CMS architecture and establishing clear content workflows, we created a system that dramatically reduced publishing time while improving content quality. The system was so effective it became the standard for other departments and continues to serve as the foundation for 2K's web presence today.

We were able to leverage an open source product - an early API based CMS named Cockpit - and to hire the product's lead developer to add localization support with the help of my team. I was very pleased to have been able to both leverage and help pay for open source while in this role, and it is a goal for me to do this more often in future. As a regular contributor to open source, I think it is often the best, lowest cost choice for organizations over the long term, and when all things are equal I find open source to almost always be the best solution.

Multimedia Production

I have been involved in film and audio production for about 15 years. My initial foray into the field was as a line producer on an independent film. I worked as a DJ and MC for 10 years following, hosting pub trivia as well as weddings and other events.

When I moved into radio, I worked as a content producer and video production comprised about 50% of my time. I had a small team whom I coordinated to film interviews, live events, concerts, and in studio sketches. Since then I have been employed on and off as a voiceover artist in multiple scenarios. I am specifically skilled at production, voiceover, and web integration, but I also can edit, film, and engineer audio at an amateur level.

Audio Samples

Bernie & Phil's Commercial

Commercial spot for Bernie & Phil's furniture store

Clinton Savings Bank

Commercial spot for Clinton Savings Bank

General Electric

Commercial spot for General Electric

Intuit

Commercial spot for Intuit software

Pre-Ph Commercial

Pre-Ph product commercial spot

Robitussin

Commercial spot for Robitussin medicine

Starbucks

Commercial spot for Starbucks Coffee

Suffolk University

Commercial spot for Suffolk University

CBS Programming

Tonight on CBS programming promo

Wilbur Comedy

Wilbur Theatre comedy show promo

Video Samples

HIE Demo Video

Demonstration video for HIE of One, an open source medical records initiative. I scripted, recorded, and did the video piece as well.

WAAF Highlight Reel

A collection of clips from my time in radio.

My Philosophy

My guiding philosophy in tech is to keep solutions as simple as possible and do more listening than talking. In any consulting interaction I need to learn your whole business problem before I can solve anything. And the best solution is always to improve current tools rather than replace them.

Too often as a dev or volunteer tech, I have seen flashy vendors fleece non-profit and for-profit organizations alike with panacea technology. The reality is there is no panacea and to say otherwise would be hugely dishonest; an organization needs to have a good framework and also a good follow through. Blogs don't write themselves. Calendars don't auto-populate. In other words, part of helping you solve your problems is making sure that we work together to create sustainable technology practices which grow stronger over time through repetition and self-evaluation.